Vietnam Market Briefing & Cultural Awareness Training

Considering Vietnam as a potential export avenue? Learn everything you need to know to succeed in doing business in this growing market for Australian wine.

With presentations by Austrade Vietnam and Value Learning for Wine Australia, this 90-minute virtual tailored workshop will provide wineries and producers with a strong understanding of the current state of the market, opportunities and challenges for Australian wine, local trade insights and the cultural aspects that are important to understand before conducting business in Vietnam. Equip yourself with tools to succeed in building strong business relationships and working with Vietnamese customers.

You will also gain insight from members of the wine trade with experience in market who will discuss the main intercultural challenges they have faced, the barriers to effective communication and their top tips to help others succeed by doing business in Vietnam.

With topics including:
• Vietnamese society, cultural values and business culture
• Understanding the business environment
• Overcoming the cultural barriers to doing business in this market.

This workshop will be suitable for anyone:
• Considering doing business in Vietnam
• Already working with Vietnamese customers and partners
• Looking to establish partnerships with companies in Vietnam.