Taiwan Market Briefing & Cultural Awareness Training

Considering Taiwan as a potential export avenue? Learn everything you need to know to succeed in doing business in this growing market for Australian wine. In 2021, the value of Australian wine exports to Taiwan increased by 65 per cent to a calendar record of $31 million.

With presentations by Austrade Taiwan and Value Learning for Wine Australia, this 90-minute virtual tailored workshop will provide wineries and producers with a strong understanding of the current state of the market, opportunities and challenges for Australian wine, local trade insights and the cultural aspects that are important to understand before conducting business in Taiwan. Equip yourself with tools to succeed in building strong business relationships and working with Taiwanese customers.

You will also gain insight from members of the wine trade with experience in market who will discuss the main intercultural challenges they have faced, the barriers to effective communication and their top tips to help others succeed by doing business in Taiwan.

With topics including:
• Taiwanese history, economy, society, and business culture
• Understanding the business environment
• Overcoming the cultural barriers to doing business in this market.

This workshop will be suitable for anyone:
• Considering doing business in Taiwan
• Already working with Taiwanese customers and partners
• Looking to establish partnerships with companies in Taiwan.